9/13/2023 0 Comments Supergoop sunscreen mist![]() Serial entrepreneur Sophie Bai, founder and CEO of Pavise, took to the lab to formulate the key technology in its Dynamic Age Defense SPF. Vacation is one of several sunscreen brands making the use of SPF a more pleasant experience. If you miss Bain de Soleil, the ’80s beauty mainstay that featured South of France marketing and an iconic scent (beloved by Michael Kors), then Vacation could be a good substitute. The environmentally friendly offerings are all SPF 30 and above, reef-safe, and paraben-free, and the spray and mist sunscreens are aerosol-free. “We want a ‘candy store’ of wild, fun sunscreen products to exist in the sunscreen aisle,” says co-founder Lach Hall. One of the brand’s goals is to make wearing SPF feel like less of a chore. Its products include Classic Whip (a sunscreen mousse whose packaging is meant to resemble a can of Reddi-wip) SPF 30 Baby Oil (a glossy sunscreen oil that winks to the memory of a front lawn lie-out) and Classic Lotion, with notes of swimsuit Lycra and coconut, which Vacation calls the “world’s best-smelling sunscreen.” “ The Office crossed with Jimmy Buffett’s brand world” is how Vacation co-founder Marty Bell once described the brand, which combines dermatologist-approved SPF with ’80s beach club and margarita-loving dad vibes. Excuse me! You with the sunscreen tube? I’m looking to speak with the new head of the water slide commission? The president of lazy river leisure yachting? The beach ball inflation analyst? Welcome to the world of Vacation, where the out-of-office reply is always turned on, the fruit garnishes for poolside drinks are always pre-prepped, and most importantly, the “leisure-enhancing” sunscreen is easily blendable and more fun to apply.
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